But in reality, when we're reading, we rely on many tiny cues to help us take in words and passages of text in fractions of a second. It may seem effortless when we're in the process of doing it. She was making the point that clarity in typesetting allows the content to be easily appreciated, suggesting that printing or typography should be invisible. She said that the goblet should be clear so that its contents would be what you see, not the goblet itself. Beatrice Ward used the metaphor of a crystal goblet.
The most famous essay on text typography was written in 1930 by Beatrice Ward. Because Text Type is small it has to be easy to read. Depending on the type style, Text Type is typically between 8 point and 10 points in size or possibly 12 point type, depending on the typeface. Display Type encompasses an enormous variety of letterforms. The vast majority of the 200,000 or so typefaces now available are Display typefaces. Display type, on the other hand, is type that 14 point or larger, and it's typically used in small quantities for emphasis and effect. For example, the bulk of the text in any newspaper, magazine, or book is Text Type. Text Type is type that is designed to be read in large quantities at small sizes. An important distinction in typography is the difference between Text Type and Display Type.